Public Relations Cases (with InfoTrac)
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Language: English
Published by Cengage Learning, 2003
- Softcover
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Softcover
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- Title
- Public Relations Cases (with InfoTrac)
- Author
- Hendrix, Jerry A.
- Publisher
- Cengage Learning
- Publication year
- 2003
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0534606105
- ISBN 13
- 9780534606107
The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths.
"Synopsis" may belong to another edition of this title.
About the Author
Jerry A. Hendrix is Professor Emeritus of Communication at American University in Washington, D.C. He is an accredited member of the Public Relations Society of America.
"About the title" may belong to another edition of this title.
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