Title: Public Relations and Communication Management in ? A Nation?by?Nation Introduction to Public Relations Theory and Practice (eng)
Publisher: De Gruyter Mouton
Publication Date: 2004
Language: English
ISBN 10: 3110176122
ISBN 13: 9783110176124
Binding: Soft cover
Condition: new
Weight: 0.75 kilograms

About this title

Synopsis

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

About the Author

Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.

Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.

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