Public Relations and Corporate Communication Practices in Industries

R. Ravi Kumar

ISBN 10: 3838360842 / ISBN 13: 9783838360843

Published by LAP LAMBERT Academic Publishing Nov 2012, 2012

About this Item

Neuware -Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management to keeps abreast of and effectively utilize change, serving as an early warning system to anticipate trends; and uses research and sound and ethical communication techniques as its principal tools. In this context this study tries to explore two-fold path. The first attempts to understand the way Public Relations and Corporate Communication departments are structured in organizations and the functions they perform in meeting the challenges of contingent environments. The second focuses on the management-induced constraints, if any, experienced by Public Relations or Corporate Communication personnel. core focus area of this book is to, broadly explore the structure and functions of Public Relations/Corporate Communication departments of small and large industries.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Seller Inventory # 9783838360843

Bibliographic Details

• Title: Public Relations and Corporate Communication Practices in Industries
• Publisher: LAP LAMBERT Academic Publishing Nov 2012
• Publication Date: 2012
• Language: English
• ISBN 10: 3838360842
• ISBN 13: 9783838360843
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 7D millimeters 220 millimeters width by 150 millimeters height by 7 millimeters depth
• Weight: 191 grams

About this title

Synopsis

Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management to keeps abreast of and effectively utilize change, serving as an early warning system to anticipate trends; and uses research and sound and ethical communication techniques as its principal tools. In this context this study tries to explore two-fold path. The first attempts to understand the way Public Relations and Corporate Communication departments are structured in organizations and the functions they perform in meeting the challenges of contingent environments. The second focuses on the management-induced constraints, if any, experienced by Public Relations or Corporate Communication personnel. core focus area of this book is to, broadly explore the structure and functions of Public Relations/Corporate Communication departments of small and large industries.

About the Author

(Dr). R.Ravi Kumar,MA,M.Phil,(PhD)Mass Communication, He is a leading executive,in PR/corporate communication/branding/media/publishing sector, having two decades of experience in, strategic PR planning, reputation management, branding,cc,media relations,research, consultancy,teaching & PR content. Reach him at: ravi196@gmail.com +91-9848394362