Public Relations and the Digital | Professional Discourse and Change

Clea Bourne

ISBN 10: 3031139585 / ISBN 13: 9783031139581

Published by Palgrave Macmillan, 2023

Public Relations and the Digital | Professional Discourse and Change | Clea Bourne | Taschenbuch | xx | Englisch | 2023 | Palgrave Macmillan | EAN 9783031139581 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Seller Inventory # 127633208

Synopsis:

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

About the Author:

Clea Bourne is Senior Lecturer and convenor of the MA Promotional Media: Public Relations, Advertising and Marketing at Goldsmiths, University of London, UK. Her research explores how twenty-first century economies are mediatised through various actors, practices and discourses. Clea is author of Trust, Power and Public Relations in Financial Markets, and has published widely in a range of journals and edited collections.

Bibliographic Details

Title: Public Relations and the Digital | ...
Publisher: Palgrave Macmillan
Publication Date: 2023
Binding: Taschenbuch
Condition: Neu