Public Relations and the Digital | Professional Discourse and Change

Clea Bourne

ISBN 10: 3031139550 / ISBN 13: 9783031139550

Published by Palgrave Macmillan, 2022

About this Item

Public Relations and the Digital | Professional Discourse and Change | Clea Bourne | Buch | xx | Englisch | 2022 | Palgrave Macmillan | EAN 9783031139550 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Seller Inventory # 122083829

Bibliographic Details

• Title: Public Relations and the Digital | Professional Discourse and Change
• Publisher: Palgrave Macmillan
• Publication Date: 2022
• Language: English
• ISBN 10: 3031139550
• ISBN 13: 9783031139550
• Binding: Buch
• Condition: Neu
• Dimensions: 216W x 153H x 19D millimeters 216 millimeters width by 153 millimeters height by 19 millimeters depth
• Weight: 443 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

About the Author

Clea Bourne is Senior Lecturer and convenor of the MA Promotional Media: Public Relations, Advertising and Marketing at Goldsmiths, University of London, UK. Her research explores how twenty-first century economies are mediatised through various actors, practices and discourses. Clea is author of Trust, Power and Public Relations in Financial Markets, and has published widely in a range of journals and edited collections.