Public Relations for Dummies

Yaverbaum, Eric; Bly, Robert W.; Benun, Ilise

ISBN 10: 0471772720 / ISBN 13: 9780471772729

Published by For Dummies, 2006

About this Item

Seller Inventory # 3500564-n

Bibliographic Details

Title: Public Relations for Dummies

Publisher: For Dummies

Publication Date: 2006

Binding: Soft cover

Condition: New

Edition: 2nd Edition

About this title

Synopsis:

Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

From the Back Cover:

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line.

THE DUMMIES WAY®

Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun

Discover how to:

Map a winning PR strategy
Grab attention with press releases, interviews, and events
Cultivate good media relations
Get print, TV, radio, and Internet coverage
Manage a PR crisis

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