Public Relations For Dummies

Yaverbaum, Eric

ISBN 10: 0471772720 / ISBN 13: 9780471772729

Published by For Dummies, 2006

About this Item

The item is in good condition and works perfectly, however it is showing some signs of previous ownership which could include: small tears, scuffing, notes, highlighting, gift inscriptions, and library markings.

Seller Inventory # 4BQWN8005D86

Bibliographic Details

• Title: Public Relations For Dummies
• Publisher: For Dummies
• Publication Date: 2006
• Language: English
• ISBN 10: 0471772720
• ISBN 13: 9780471772729
• Binding: paperback
• Edition: 2nd Edition
• Condition: Good

About this title

Synopsis

Proven techniques that maximize media exposure for your business


A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

About the Author

Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance.

Bob Bly and Ilise Benun are both New York communications professionals.