Public Relations General Colleges and Economic Management second five planning materials Applied Economics and Management Basic Course Series(Chinese Edition)

Pub Date: 2014-07-01 Pages: 248 Publisher: Machinery Industry Press. Public Relations General Colleges and Economic Management five of applied economics and management planning materials Basic Course Series introduces the main contents include : basic knowledge of public relations. basic elements. active process. practical application and development trends in five parts. In each chapter. in addition to the basic content of chapters written. but also a combination of learning objectives. summary. thinking debate. capacity training. and a lot of extracurricular REVIEW instructive case content. Applications for undergraduate students. the book is very focused on popular content and readability. try to make it vivid and easy to understand. and to emphasize practice and application. The main orientation of this book is university management class professional application-oriente...