The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
Language: English
Published by Jossey-Bass, 2005
- Hardcover
- Used
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno
AbeBooks seller since May 25, 2012
Condition: Used - Very good
US$ 10.93
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Add to basketItem description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0787974544I4N00
- Title
- The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
- Author
- Art Feinglass
- Publisher
- Jossey-Bass
- Publication year
- 2005
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0787974544
- ISBN 13
- 9780787974541
- Item weight
- 1.6 pounds
Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including:
- news releases
- press kits
- brochures
- newsletters
- annual reports
- direct mail
- advertising
- the internet
- special events
A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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