AI for Public Relations: A How-To Guide for Implementation and Management
Language: English
Published by Kogan Page May 2026, 2026
- Softcover
- Used
Seller: Magus Books Seattle, Seattle, WA, U.S.A.Magus Books Seattle
AbeBooks seller since May 18, 2004
Condition: Used - Very good
US$ 25.21
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Add to basketItem description from seller
used trade paperback edition. lightly shelfworn, corners perhaps slightly bumped. pages and binding are clean, straight and tight. there are no marks to the text or other serious flaws.
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- Title
- AI for Public Relations: A How-To Guide for Implementation and Management
- Publisher
- Kogan Page May 2026
- Publication year
- 2026
- Condition
- VG
- Binding
- Trade Paperback
- Language
- English
- ISBN 10
- 1398625035
- ISBN 13
- 9781398625037
- Seller catalogs
- business
Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.
AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles and implement the right frameworks to optimize workflows while protecting brand trust.
Edited by industry leaders Stephen Waddington and Ben Verinder, this collection brings together expert contributors to explain what AI means for operational delivery, stakeholder engagement and long-term strategic planning. Through detailed chapters and actionable tools, it provides clear guidance for navigating risk, enhancing capability and developing an informed, future-focused PR function.
You'll learn how to:
- Apply AI models to improve content creation, planning and performance measurement
- Implement practical tools that streamline workflows while strengthening professional judgment
- Develop strategies for managing risk, safeguarding reputation and ensuring responsible AI use
- Optimize organizational adoption by aligning governance, processes and stakeholder expectations
- Use real-world examples from AMEC, South Norfolk and Broadland District Councils, The University of Cambridge to guide your decision making
With a balance of strategic insight and hands-on application, AI for Public Relations helps you develop the skills, frameworks and confidence to lead AI integration and elevate your impact in a rapidly changing profession.
Themes include: PR strategy, AI implementation, reputation management, governance, measurement frameworks, communication planning
"Synopsis" may belong to another edition of this title.
About the Author
Ben Verinder is founder and managing director of Chalkstream, a reputation research and management agency. He is a founder member of the CIPR AI in PR panel, the author of the first papers published by the CIPR on AI in PR (on AI and data ethics), and the creator of the world's first AI and Reputation Leadership course. He is also a regular speaker, trainer, and consultant on AI in PR, focusing on helping communication teams integrate AI into their workflows and managing the reputation and relationship impacts of AI adoption across the organisation.
"About the title" may belong to another edition of this title.
Magus Books Seattle
Seattle, WA, U.S.A.
AbeBooks seller since May 18, 2004
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