Public Relations: A Managerial Perspective

Danny Moss

ISBN 10: 0761948570 / ISBN 13: 9780761948575

Published by SAGE Publications Ltd, 2011

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # rev9794455272

Bibliographic Details

• Title: Public Relations: A Managerial Perspective
• Publisher: SAGE Publications Ltd
• Publication Date: 2011
• Language: English
• ISBN 10: 0761948570
• ISBN 13: 9780761948575
• Binding: Soft cover
• Condition: Very Good
• Weight: 910 grams

About this title

Synopsis

Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness.

The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion.

This book will interest both second and third year undergraduate students of public relations and communications, as well as graduate students in the field of public relations, corporate communications and public affairs.

Review

This is a good, worthwhile book concerning the managerial dimensions of public relations and communication practice. Study of the various chapters will provide knowledge and deepen application of skills in this field. I welcome its inclusion within the arsenal of literature in the public relationsh domain.
-Professor Philip J. Kitchen, Brock University, Canada

This new text, with contributions from communications leaders in the UK and the US, is expertly compiled by Danny Moss and Barbar DeSanto. The chapters explore the need for an improved connection between communcations and modern practices of management, strategy and leadership, arguing that communications has failed to make headway in strategic management because practitioners are rarely schooled in management disciplines.
-Sally Sykes, Health and Safety Executive, UK