Public Relations : A Managerial Perspective

Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness.

The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion.

This book will interest both second and third year undergraduate students of public relations and communications, as well as graduate students in the field of public relations, corporate communications and public affairs.

This is a good, worthwhile book concerning the managerial dimensions of public relations and communication practice. Study of the various chapters will provide knowledge and deepen application of skills in this field. I welcome its inclusion within the arsenal of literature in the public relationsh domain.
-Professor Philip J. Kitchen, Brock University, Canada

This new text, with contributions from communications leaders in the UK and the US, is expertly compiled by Danny Moss and Barbar DeSanto. The chapters explore the need for an improved connection between communcations and modern practices of management, strategy and leadership, arguing that communications has failed to make headway in strategic management because practitioners are rarely schooled in management disciplines.
-Sally Sykes, Health and Safety Executive, UK