Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
Holtz, Shel
ISBN 10: 0814471528 ISBN 13: 9780814471524
Published by Amacom Books, 2002
Used
Soft cover
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medimops, Berlin, Germany
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About this Item
Description:
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00814471528-G
Synopsis:
The Internet has revolutionized both the delivery and the dynamics of public relations messages. This technique-based book reveals how anyone, from business owners to PR practitioners, can use online media to dramatically improve the performance of PR initiatives, with hundreds of guidelines for delivering memorable messages taking advantage of the unique, interactive strengths of the Internet.
Updating its seminal first edition, Public Relations on the Net features strategies and tactics that show how to use the latest technologies and techniques to tap into and use the power of the Internet's networked communities. The book provides:
* PR applications of e-mail, the Web, and online communities * Techniques for integrating the Internet with traditional communications tools * Case studies to use as benchmarks for online PR efforts * And much more.
About the Author: Shel Holtz (Concord, CA) is principal of Holtz Communication & Technology, a consultancy that helps organizations integrate the Internet into their strategic communication efforts.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Public Relations on the Net: Winning ...
Publisher: Amacom Books
Publication Date: 2002
Binding: Soft cover
Condition: good
Edition: 2nd Edition