Public Relations Planning, Research, and Measurement (Paperback or Softback)
Language: English
Published by Rock's Mills Press 7/25/2023, 2023
- Softcover
- New
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
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US$ 14.95
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Add to basketItem description from seller
Public Relations Planning, Research, and Measurement.
Seller Inventory # BBS-9781772442854
- Title
- Public Relations Planning, Research, and Measurement (Paperback or Softback)
- Author
- LaVigne, Mark Hunter
- Publisher
- Rock's Mills Press 7/25/2023
- Publication year
- 2023
- Condition
- New
- Book Type
- Book
- Binding
- Paperback or Softback
- Language
- English
- ISBN 10
- 1772442852
- ISBN 13
- 9781772442854
- Item weight
- 0.22 pounds
Introduction by Daniel Granger
This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers:
- the creation of executive summaries using the RACE formula;
- research and analysis;
- the setting of goals and objectives;
- identification of target audiences and key messages;
- development of strategies, tactics, timelines, and budgets;
- effective use of human resources in a campaign; and
- evaluation of a campaign's outcome.
Case studies of real-life campaigns round out this invaluable guidebook.
"Synopsis" may belong to another edition of this title.
About the Author
Colin Babiuk, MA, APR, FCPRS is an Associate Professor at MacEwan University in Edmonton. He has over 30 years of experience as a PR practitioner including extensive work in issues management, stakeholder relations and media relations.
"About the title" may belong to another edition of this title.
BargainBookStores
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