Public Relations Practices

Center, Allen; Jackson, Patrick; Smith, Stacey; Stansberry, Frank

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ISBN 10: 0133127648 ISBN 13: 9780133127645
Published by Pearson, 2012
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Synopsis:

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

"About this title" may belong to another edition of this title.

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Title: Public Relations Practices
Publisher: Pearson
Publication Date: 2012
Binding: Soft cover
Condition: new

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Allen H. Center; Patrick Jackson; Stacey Smith; Frank Stansberry
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