Public Relations Practices
Center, Allen H.; Jackson, Patrick; Smith, Stacey; Stansberry, Frank
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Language: English
Published by Pearson, 2012
- Softcover
- New
Softcover
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- Title
- Public Relations Practices
- Author
- Center, Allen H.; Jackson, Patrick; Smith, Stacey; Stansberry, Frank
- Publisher
- Pearson
- Publication year
- 2012
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0133127648
- ISBN 13
- 9780133127645
MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.
Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.
"Synopsis" may belong to another edition of this title.
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