Public Relations Practices: Managerial Case Studies and Problems

Allen H. Center,Patrick Jackson

ISBN 10: 0137384777 / ISBN 13: 9780137384778

Published by Prentice Hall College Div, 1989

About this Item

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Bibliographic Details

• Title: Public Relations Practices: Managerial Case Studies and Problems
• Publisher: Prentice Hall College Div
• Publication Date: 1989
• Language: English
• ISBN 10: 0137384777
• ISBN 13: 9780137384778
• Binding: paperback
• Edition: 4th Edition
• Condition: Good

About this title

Synopsis

The practical purpose of this text remains the same. We seek, with case studies and problems, to help future practitioners develop agility in the principles and the application of effective two-way communications in a wide variety of situations likely to confront them and their employers.

From the Publisher

This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.