Public Relations Practices: Managerial Case Studies and Problems

Allen H. Center,Patrick Jackson

ISBN 10: 0137384777 / ISBN 13: 9780137384778

Published by Prentice Hall College Div, 1989

About this Item

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Bibliographic Details

Title: Public Relations Practices: Managerial Case ...

Publisher: Prentice Hall College Div

Publication Date: 1989

Binding: paperback

Condition: Good

Edition: 4th Edition

About this title

Synopsis:

The practical purpose of this text remains the same. We seek, with case studies and problems, to help future practitioners develop agility in the principles and the application of effective two-way communications in a wide variety of situations likely to confront them and their employers.

From the Publisher:

This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.