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Bibliographic Details

Title

Public Relations Practices : Managerial Case Studies and Problems

Publisher

Pearson

Publication Date

2012

Language

English

ISBN 10

0133127648

ISBN 13

9780133127645

Binding

Soft cover

Condition

good

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About this title

Synopsis

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

"About this title" may belong to another edition of this title.

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