Public Relations Practices : Managerial Case Studies and Problems

Center, Allen H.; Jackson, Patrick; Smith, Stacey; Stansberry, Frank R.

ISBN 10: 0133127648 / ISBN 13: 9780133127645

Published by Pearson, 2012

About this Item

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Bibliographic Details

• Title: Public Relations Practices : Managerial Case Studies and Problems
• Publisher: Pearson
• Publication Date: 2012
• Language: English
• ISBN 10: 0133127648
• ISBN 13: 9780133127645
• Binding: Soft cover
• Condition: good

About this title

Synopsis

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.