Public Relations Practices: Managerial Case Studies and Problems

Allen H. Center

ISBN 10: 0130981532 / ISBN 13: 9780130981530

Published by Prentice Hall, 1995

About this Item

Seller Inventory # BK10175

Bibliographic Details

• Title: Public Relations Practices: Managerial Case Studies and Problems
• Publisher: Prentice Hall
• Publication Date: 1995
• Language: English
• ISBN 10: 0130981532
• ISBN 13: 9780130981530
• Binding: Softcover
• Condition: New
• Seller catalogs:
  • Literature

About this title

Synopsis

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.

From the Publisher

This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.