Public Relations Principles and Practices (Oxford Higher Education)

Sachdeva Iqbal S.

ISBN 10: 0195699181 / ISBN 13: 9780195699180

Published by Oxford University Press, 2009

About this Item

Print on Demand pp. xvi + 568 Illus.

Seller Inventory # 8292091

Bibliographic Details

• Title: Public Relations Principles and Practices (Oxford Higher Education)
• Publisher: Oxford University Press
• Publication Date: 2009
• Language: English
• ISBN 10: 0195699181
• ISBN 13: 9780195699180
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Public Relations: Principles and Practices is a comprehensive textbook specially designed for under- and post-graduate students of mass communication, corporate communications, and public relations courses. It will also serve as a handy tool for practicing PR professionals.

About the Author

Iqbal Sachdeva, former secretary of Public Relations Society of India, is a communication and media specialist and has worked in various fields like communications, public relations, advertising, sales training, and marketing. He has three decades of industry experience with Goodyear Tyre and Rubber Company and is a guest faculty at various business and media institutes. He writes for papers like Observer, Financial Express, Hindustan Times, The Tribune, etc. as a freelance journalist. He was honoured with the coveted EJ Thomas Goodyear Spirit Award and is a member of Delhi Management Association, Delhi Advertising Club, etc. He was also regional chairman of Industrial Editors Association of India and has been the editor of company journals.