Public Relations Principles and Practices(Chinese Edition)
Published by Tsinghua University Press
- Softcover
- New

Condition: New
US$ 55.22
Quantity: 3 available
Add to basketItem description from seller
Language:Chinese.Author:DU LIN ZHU BIAN.Binding:Soft cover.Publisher:Tsinghua University Press.
Seller Inventory # A95871
- Title
- Public Relations Principles and Practices(Chinese Edition)
- Author
- DU LIN ZHU BIAN
- Publisher
- Tsinghua University Press
- Condition
- New
- Binding
- Soft cover
- ISBN 10
- 7302189765
- ISBN 13
- 9787302189763
公共关系基本理论部分由1-3章组成,主要内容由公共关系概述、公共关系组织机构和公共关系人员、公共关系客体组成。公共关系实务部分由4~7章组成,主要内容包括公共关系调查、公共关系策划、公共关系实施与评估,并介绍了组织常见的危机及危机公共关系的实施。公共关系技巧与实训部分主要介绍公共关系礼仪、公共关系演讲的技巧与实训、公共关系工作过程实训、公共关系专题活动,本部分可以根据需要选取学习。
本教材以案例教学贯穿教材全过程,章后配有对应的阅读材料,并结合应用技能型人才培养目标设计、安排实训内容,可以作为公共关系实务训练。本教材可作为高职高专院校经管类专业教材,也可作为企事业单位员工培训教材使用。
"Synopsis" may belong to another edition of this title.
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NAN JING SHI JIANG NING QU NING YUAN DIAN ZI SHANG WU ZHONG XIN
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