Public Relations: Principles and Procedures (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 22.25
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book builds upon the existing body of writing on public relations within the business world by moving beyond theories and concepts to provide practical advice, useful for both in-house counsel and business leaders. It examines the essential role of public relations in shaping public opinion and its impact on a company's image and success. The book includes detailed, real-world examples of successful public relations campaigns and their outcomes. These case studies demonstrate how to plan, implement, and measure the effectiveness of public relations strategies across a wide range of industries. Readers will also find helpful advice on managing public relations during crises and emergencies, an increasingly important skill in today's rapidly changing media landscape. The book concludes with the author's vision of the future of public relations and the opportunities and challenges that lie ahead for professionals in this field, particularly as it relates to the increasing impact of social media and the growing importance of corporate social responsibility. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9780282299446_0
- Title
- Public Relations: Principles and Procedures (Classic Reprint)
- Author
- Theodore R. Sills, Philip Lesly
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0282299440
- ISBN 13
- 9780282299446
- Seller catalogs
- Marketing
Whether you’re studying PR basics or refining a professional approach, this book offers clear guidance on planning, messaging, and execution. It emphasizes the ethics and responsibilities of counsel, the importance of audience analysis, and the impact of media and public opinion on outcomes.
- Foundational definitions and scope of public relations in modern organizations.
- Strategies for open, responsible campaigns that connect with diverse audiences.
- Practical approaches to media relations, publicity, and public service initiatives.
- Case-driven discussion of ethics, policy, and the role of counsel in public affairs.
Ideal for students, professionals, and readers curious about how public relations shapes public understanding and action.
"Synopsis" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
Shipping rates from United Kingdom to U.S.A.
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Store description
Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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FB &c Ltd
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