Public Relations Research

E. W. Brody (u. a.)

ISBN 10: 0275928705 / ISBN 13: 9780275928704

Published by Praeger, 1989

Public Relations Research | E. W. Brody (u. a.) | Buch | Gebunden | Englisch | 1989 | Praeger | EAN 9780275928704 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 102361884

Synopsis:

Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat the subject in depth, Public Relations Research provides a theoretical framework for reader application, defines the knowledge necessary for public relations research, elaborates upon informal and formal research methods, and describes the techniques involved and provides models for subsequent use.

Following an introductory chapter that redefines the nature and role of public relations research, the book is divided into two major sections. The first deals with informal research methods and covers research foundations, environmental monitoring, informal research, secondary research, and the use of computers in research. In Part Two the authors describe formal research methods, addressing issues such as intermediate research considerations, the use of survey questionnaires, data and content analysis, reporting survey results, and quasi-quantitative procedures. Ideal as an undergraduate and graduate level text in public relations, this volume will also be an indispensable guide to research practice for entry-and-junior-level public relations specialists.

About the Author: E. W. BRODY is Professor and Coordinator of the Public Relations Sequence, the Department of Journalism at Memphis State University, and President of The Resource Group, Inc., of Memphis. He is the author of several books on the subject of communication and public relations, most recently Professional Practice Development: Coping in a Competitive Environment (Praeger, 1989), Writing for Public Relations (Praeger, 1990), and Communication Tomorrow: New Audiences, New Technologies, New Media (Praeger, 1990).

Bibliographic Details

Title: Public Relations Research
Publisher: Praeger
Publication Date: 1989
Binding: Buch
Condition: Neu