Public Relations and the Rise of AI

Regina Luttrell (u. a.)

ISBN 10: 1032671327 / ISBN 13: 9781032671321

Published by Routledge, 2025

About this Item

Public Relations and the Rise of AI | Regina Luttrell (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | Routledge | EAN 9781032671321 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.

Seller Inventory # 131412945

Bibliographic Details

• Title: Public Relations and the Rise of AI
• Publisher: Routledge
• Publication Date: 2025
• Language: English
• ISBN 10: 1032671327
• ISBN 13: 9781032671321
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 229W x 152H x 16D millimeters 229 millimeters width by 152 millimeters height by 16 millimeters depth
• Weight: 438 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.

One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to mitigate these risks and ensure that PR strategies are aligned, offering practical guidance on maintaining trust and authenticity in PR practices. Readers will learn to leverage AI for enhanced communication strategies and real-time audience engagement while navigating the ethical and legal implications of AI in PR. Featuring contributions from leading scholars, the book includes case studies and examples of AI-driven PR practices, showcasing innovative approaches and lessons from well-known brands. It offers a global perspective on AI’s impact on PR, with insights for practitioners and scholars worldwide.

This book equips public relations educators, researchers, and professionals with the knowledge and tools they need in the changing landscape of communication in the age of AI.

About the Author

Regina Luttrell is a senior associate dean and associate professor of public relations at S.I. Newhouse School of Public Communications at Syracuse University, USA.

Adrienne A. Wallace is an associate professor of advertising and public relations in the School of Communications at Grand Valley State University, USA.