Public Relations and Strategic Communication in 2050
Language: English
Published by Routledge, 2024
- Hardcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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In English.
Seller Inventory # ria9781032730967_new
- Title
- Public Relations and Strategic Communication in 2050
- Publisher
- Routledge
- Publication year
- 2024
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 103273096X
- ISBN 13
- 9781032730967
- Item weight
- 573 grams
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.
This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.
This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
A podcast, The Future of PR, also accompanies the book.
"Synopsis" may belong to another edition of this title.
About the Author
Alexander V. Laskin is a Professor of Advertising and Public Relations at Quinnipiac University, USA.
Karen Freberg is a Professor in Strategic Communications at the University of Louisville, USA.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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