Public Relations : Strategies and Tactics, Study Edition 8th Edition

Designed to give the reader extra support in order to succeed, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the book, an optional Practice Test Solutions Manual, and an Instructor's Testing Manual with solutions to the practice tests.

 

Containing the same engaging and effective features that have made Public Relations: Strategies and Tactics such a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, the tests can serve as quizzes or homework. The Practice Test Solutions Manual (ISBN: 0-205-50728-X), containing the answers, can be packaged with the Study Edition. Also included with this option is our Tutor Center Access Card to provide the reader with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, readers get a valuable and effective study system not found in other books!

 

Using real-life case studies, Public Relations: Strategies and Tactics helps the reader better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.

Now in its eighth edition, Public Relations combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition also focuses on technology in every application, and it leads readers to think about other creative ways to use new media.

New to the Eighth Edition

• In an age of corporate scandals, terrorism and national health issues, a new chapter on Conflict Management: Dealing with Issues, Risks and Crises lays the groundwork for understanding and coping with various crises
• Merges chapters on What is Public Relations and The Individual in Public Relations into a more comprehensive introductory chapter that focuses on both the field and the professionals within it.
• The Tactics section, with chapters on written, spoken and visual techniques, has been wholly revised and placed earlier in the text to give students some hands-on work samples earlier in the course.
• Unifies three time-honored boxed features—Ethics, Global, and Insights—under an On the Job banner to enhance the applied focus of the book.
• Technology coverage has been updated throughout the book, particularly in the three Tactics chapters and in Chapter 13: New Technologies in Public Relations, helping students to understand the impact of technological innovations on the future of public relations.
• Includes new data on the top public relations firms and codes of ethics from national and international trade associations, providing the most current information on the Public Relations industry today.

Praise for Public Relations: Strategies and Tactics

I had forgotten how good and thorough this text is. It has always been the standard of the introductory public relations textbook and it remains so today. Its content is up-to-date, well researched, and clearly organized in a way that instructors and their students will appreciate.
Maureen Taylor, Rutgers University

This text definitely achieves one of my primary objectives in an intro course an understanding of compromises. It makes the readers aware of how much of the symbolic world around them is the result of Public Relations.
Josh Boyd, Purdue University