Public Relations Strategy (PR In Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Seller Inventory # 7719-9780749448653

Contact seller

Report this item

Bibliographic Details

Title: Public Relations Strategy (PR In Practice)
Publisher: Kogan Page
Publication Date: 2007
Language: English
ISBN 10: 0749448652
ISBN 13: 9780749448653
Binding: Paperback
Edition: 2nd Edition
Condition: Very Good

About this title

Synopsis

Everything you need to create a 21st-century public relations strategy, with international case studies from companies in the US, Spain, South Africa, Indonesia and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch and the Marriott Hotel Group.

Contents include
Not Just PR: PR strategy in a management context; PR's Place on the Board: A core governance role; Reputation management in a celebrity-driven society; Internal Communication: Employees as ambassadors; Beyond ?Customer is King: ? Sales and marketing promotion; Media Relations: A borderless world view; Research Methods: Measures and motives; and The Ethical Dimension: A moral imperative.

About the Author

Following a successful career in media and industrial/commercial public relations, Dr. Sandra Oliver currently teaches and researches at Thames Valley University in London. She is founding editor of ""Corporate Communications"" journal and formerly served as chair of the International Public Relations Association.

"About this title" may belong to another edition of this title.

Store Description

Started in an unfortunate mother's basement in 2004 with books that a student layabout no longer needed, AwesomeBooks now stocks over 2 million titles which are ready to be sent to your door within 24hours of ordering. Our heritage is in supplying great quality used books. We have over 1.8 million books in our distribution centre ready to be shipped to you at any time. We also sell new books and are increasing our range of titles every day.

Visit Seller's Storefront

Seller's business information

WRAP Ltd
Unit 4,, 119 Loverock Road, Reading, RG30 1DZ, United Kingdom

Sale & Shipping Terms

Terms of Sale

All our books are used in either Good or Very Good condition. Should there be any problems after purchase email us and we will sort it out to your satisfaction.

Shipping Terms

We try to keep our shipping terms as simple as possible :)

Shipping cost for orders to other destinations vary, so please check your destination country for more details.

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	4 to 15 business days	4 to 15 business days
First item	US$ 5.51	US$ 5.51

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.