This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780805806922.

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Bibliographic Details

Title

Public Relations Theory

Publisher

Routledge

Publication Date

2009

Language

English

ISBN 10

080580692X

ISBN 13

9780805806922

Binding

Soft cover

Condition

Good

Seller catalogs

Social Sciences

About this title

Synopsis

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

About the Author

Carl H. Botan

"About this title" may belong to another edition of this title.

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