Public Relations Theory in Practice

Timothy Penning

ISBN 10: 1637428294 / ISBN 13: 9781637428290

Published by Business Expert Press, US, 2025

About this Item

There is nothing more real than theory. Today's public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, not just informed guesses and clever tactics. This book is an overview of theories that are relevant to a strategic practice of public relations. Brief theory explanations are followed by specific strategic applications in everything from segmenting publics, to planning research, to strategic messaging, to setting campaign objectives, and counseling organizational leadership. A public relations professional who understands and applies theory will be more strategic.

Seller Inventory # LU-9781637428290

Bibliographic Details

• Title: Public Relations Theory in Practice
• Publisher: Business Expert Press, US
• Publication Date: 2025
• Language: English
• ISBN 10: 1637428294
• ISBN 13: 9781637428290
• Binding: Paperback
• Condition: New
• Dimensions: 15.24W x 1.24H x 22.86D centimeters 15.24 centimeters width by 1.24 centimeters height by 22.86 centimeters depth
• Weight: 268 grams

About this title

Synopsis

There is nothing more real than theory.

Today’s public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, not just informed guesses and clever tactics.

This book is an overview of theories that are relevant to a strategic practice of public relations. Brief theory explanations are followed by specific strategic applications in everything from segmenting publics, to planning research, to strategic messaging, to setting campaign objectives, and counseling organizational leadership. A public relations professional who understands and applies theory will be more strategic.

About the Author

Dr. Timothy Penning, PhD, APR, Fellow PRSA, is a tenured Full Professor in the School of Communication at Grand Valley State University in Allendale, Michigan and a member of the Arthur W. Page Society. A former journalist and public relations professional, he now teaches undergraduate and graduate courses in public relations writing, management, ethics and law, and communication management. He is the author of several public relations textbooks as well as book chapters and numerous journal articles, and he writes a blog about issues in the public relations profession.