Public Relations Theory (Tutorial Essays in Cognitive Science)
Botan, Carl H. [Editor]; Hazleton, Vincent [Editor];
Language: English
Published by Routledge, 1989
- Softcover
- New
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- Title
- Public Relations Theory (Tutorial Essays in Cognitive Science)
- Author
- Botan, Carl H. [Editor]; Hazleton, Vincent [Editor];
- Publisher
- Routledge
- Publication year
- 1989
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 080580692X
- ISBN 13
- 9780805806922
- Item weight
- 18 ounces
- Dimensions
- 8x5x0
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
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BennettBooksLtd
Los Angeles, CA, U.S.A.
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