Editor(s): Botan, Carl H.; Hazelton, Vincent, Jr. Series: Routledge Communication Series. Num Pages: 368 pages, illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 22. Weight in Grams: 590. . 1989. Paperback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Public Relations Theory (Tutorial Essays in Cognitive Science)
Publisher: Routledge
Publication Date: 1989
Language: English
ISBN 10: 080580692X
ISBN 13: 9780805806922
Binding: Soft cover
Condition: New

About this title

Synopsis

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

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Carl H. Botan

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