Public Relations Workbook: Writing & Techniques
Language: English
Published by Ntc Pub Group, 2001
- Softcover
- Used
Softcover
Condition: Used - Good
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- Title
- Public Relations Workbook: Writing & Techniques
- Author
- Simon, Raymond,Zappala, Joseph M.
- Publisher
- Ntc Pub Group
- Publication year
- 2001
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0844236675
- ISBN 13
- 9780844236674
Public Relations Workbook: Writing & Techniques is an ideal course supplement or a self-guided course in itself. Users of this book will learn to prepare a news release, plan special events, write a speech, produce a newsletter, work with journalists, navigate complex ethical situations, and handle crises.
Informed by the authors' decades of public relations professional and teaching experience, this hands-on book gives practical advice and provides challenging research, writing, planning, and discussion assignments based on real-life public relations activities, events, and problems.
Informed by the authors' decades of public relations professional and teaching experience, this hands-on book gives practical advice and provides challenging research, writing, planning, and discussion assignments based on real-life public relations activities, events, and problems.
"Synopsis" may belong to another edition of this title.
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