Public Relations Writing

E. Brody (u. a.)

ISBN 10: 0275928969 / ISBN 13: 9780275928964

Published by Praeger, 1990

About this Item

Public Relations Writing | E. Brody (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 1990 | Praeger | EAN 9780275928964 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Seller Inventory # 108442140

Bibliographic Details

• Title: Public Relations Writing
• Publisher: Praeger
• Publication Date: 1990
• Language: English
• ISBN 10: 0275928969
• ISBN 13: 9780275928964
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 234W x 156H x 16D millimeters 234 millimeters width by 156 millimeters height by 16 millimeters depth
• Weight: 439 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. A myriad of writing tasks are examined, those undertaken for print and electronic media as well as those that arise in the business component.

Breadth and balance in content are the primary attributes of this book, which is designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. This comprehensive text addresses writing tasks undertaken for print and electronic media as well as those that arise in the business component of public relations, providing: insights into the roles and responsibilities of practitioners and the nature of persuasion; techniques in message development and public relations writing; separate sets of chapters dedicated to print and electronic writing tasks; and three case histories each accompanied by a set of writing problems, to create complete flexibility for faculty.

The first five chapters of the book deal with practitioners' roles, theories of persuasion, public relations writing styles, and message development. Print-oriented chapters deal with news and feature releases, printed materials, media kits and their contents, and business writing relating to public relations practice. Electronic-oriented chapters focus on the basics of broadcast writing, audio-visual script writing, video news releases, slide-tape presentations, and public service announcements. Case histories deal with a large for-profit corporation, a not-for-profit corporation, and a charitable organization.

About the Author

E. W. BRODY is Professor and Coordinator of the Public Relations Sequence, the Department of Journalism at Memphis State University, and President of The Resource Group, Inc., of Memphis. He is the author of several books on the subject of communication and public relations, most recently Professional Practice Development: Coping in a Competitive Environment (Praeger, 1989), Writing for Public Relations (Praeger, 1990), and Communication Tomorrow: New Audiences, New Technologies, New Media (Praeger, 1990).