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Bibliographic Details

Title: Public Relations Writing and Media Techniques (7th Edition)
Publisher: Pearson
Publication Date: 2012
Language: English
ISBN 10: 0205211674
ISBN 13: 9780205211678
Binding: Paperback
Condition: good

About this title

Synopsis

The most comprehensive and up-to-date public relations writing text available has just been updated in its 7^th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

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