Publicity and Progress: Twentieth Century Methods in Religious

Herbert Heebner Smith

ISBN 10: 1331421624 / ISBN 13: 9781331421627

Published by Forgotten Books, 2018

About this Item

Print on Demand. Publicity permeates the modern world; this book spotlights how successful for-profit methods of securing the public eye can also do good. The author emphasizes that it is not just a matter of buying space, but of targeting publicity initiatives in creative ways. He places particular emphasis on finding the "human interest" angle in stories about non-profits and charitable organizations. His intent is to ensure their worthy activities are discovered and celebrated by as many people as possible. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.

Seller Inventory # 9781331421627_0

Bibliographic Details

• Title: Publicity and Progress: Twentieth Century Methods in Religious
• Publisher: Forgotten Books
• Publication Date: 2018
• Language: English
• ISBN 10: 1331421624
• ISBN 13: 9781331421627
• Binding: Paperback
• Condition: New
• Book Type: print-on-demand item
• Seller catalogs:
  • Marketing

About this title

Synopsis

Boost the reach of colleges, churches, and community missions with practical publicity tactics.

This ebook distills early 20th‑century approaches to attracting students, supporters, and local communities through focused, news‑driven communication. Learn how to frame messages for local papers, den with denominational presses, and use media to spotlight real growth and impact.

The text guides you through choosing effective channels, crafting newsworthy items, and building a steady flow of coverage that resonates with readers in target areas. It features concrete examples, such as how state universities promoted “extra territorial” activities to farmers, alumni outreach, and the role of campus and community news in shaping public perception. You’ll see how colleges and religious organizations leveraged newspapers, reprints, and well‑timed announcements to engage potential students and donors. The material also discusses creating publicity committees, coordinating with editors, and balancing news with advertising to strengthen a message.

• discover how to differentiate news from simple announcements and why it matters
• see examples of successful campaigns for enrollment, endowment, and regional outreach
• learn how to tailor messages for local audiences, church papers, and denominational outlets
• explore the value of regular press relationships and organized publicity efforts

Ideal for students of public relations in education, church communications, nonprofit outreach, and community leadership, this book offers timeless advice on communicating purpose and progress to a broad audience.