A publicity insider offers new authors a practical handbook on the best ways to publicize, market, and promote their books, explaining how to work with the publisher on a campaign and offering helpful advice on effective networking, developing a press kit, gaining newspaper coverage, preparing for tours and interviews, setting up bookstore appearances, and more. Original.

About the Author

Jacqueline Deval is publisher of Hearst Books. As director of publicity for publishing houses, including William Morrow, Villard, and Doubleday, as well as Book-of-the-Month Club, she has created campaigns for hundreds of authors of fiction and nonfiction, including Chris Anderson, Isaac Asimov, Margaret Atwood, Lawrence Block, Tony Brown, Stephen J. Cannell, Wilt Chamberlain, John Feinstein, Bill Geist, Martin Gilbert, Nikki Giovanni, David Halberstam, Faye Kellerman, Dennis Lehane, Sidney Sheldon, and Alexandra Stoddard.

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