Publish Your Patterns! How to Write, Print, and Market Your Designs

The "How to" book for anyone in the "soft craft" world (quilting, sewing, needlework, doll making) who wants to take their original designs and turn them into patterns. Section I, "From Idea to Paper", covers coming up with the idea, writing how-to instructions, creating a cover, delivering files to the printer, and packing patterns into bags. Section II, "The Marketing Approach", describes the five elements of the marketing mix — product, package, price, distribution, and advertising/publicity/promotion — and shows how to use them to maximize sales. Section III, "Business & Legal Issues", has advice for setting up and running a business, including administration, finance, record keeping, and copyright registration. Section IV, "Appendices", contains resource information including list of distributors, trade shows, trade publications, printers and more.

Nancy Restuccia founded Make It Easy Sewing & Crafts™ in 1995 with the pattern KinderKakes. Seven years and seven patterns later — including the best-selling Humbug Bag™ — she sold the business to have more time to design and create. Prior to running a successful design business, Nancy ran her own communications consulting company — “Words That Work”. Her corporate career includes executive positions in marketing for Procter and Gamble® and A.C. Nielsen Company® as well as work with the Minneapolis Institute of the Arts. Nancy has a Masters Degree in Marketing.

“Publish Your Patterns!” is Nancy’s tenth book. Others include “Hold It! How to Sew Bags, Totes, Duffels, Pouches & More (Chilton/Krause) and Quilting by Machine (Singer Sewing Reference Library.)