Synopsis
Written by two experts in the publishing industry, Publish Like a Pro is arguably the most comprehensive guide to navigating the world of self-publishing in South Africa today. Authors Vanessa Wilson and Georgina Hatch explain in detail exactly what one should consider when choosing to go this route, empowering authors to create better-quality products and helping them avoid costly mistakes along the way. Every aspect of the publishing process is explored – from making the decision to publish and what will be required of you as an author, to all the processes required to get your book from a raw manuscript to a finished, sellable product – with professional advice and best practices provided along the way. Equipped with the ‘insider knowledge’ that Publish Like a Pro offers, self-publishers will have a greater chance of making the right decisions and reaping the rewards and profits that self-publishing can offer. Authors choosing the traditional publishing route will also benefit immensely from the book. This book: Compares the differences between independent publishing and self-publishing and helps authors choose a publishing route; Examines different independent publishing models and budget requirements; Shows authors how to prepare their manuscripts for publishing; Offers advice and tips on how to commission artwork and photograpy; Explains the production process in detail, offering advice and practical know-how; Explores printing processes and how to prepare your book files for print and request printing quotes; Discusses ebook publishing and outlines the options for online distribution; Looks at the economics of publishing and shows you how to work out your publishing budget, set your retail price, and calculate your profit; Explores sales channels, the distribution chain, and promotional ideas; Provides resources, tips and advice throughout, with convenient worksheets and templates to help you plan, budget and prepare your files.
About the Authors
Vanessa Wilson founded and manages Quickfox Publishing, a leading and respected custom publishing company based in Cape Town. She has a graphic design and book production back-ground spanning almost 30 years, having started as an apprentice with Gill Marshall, a prominent, award-winning graphic designer in Johannesburg. After cutting her teeth in magazine and publication design, she later became a book production specialist for South Africa's largest traditional publishers. Since the inception of Quickfox in 2007, she has gained immense experience in all aspects of independent publishing, having adopted a very hands-on approach with each project and, with her team, assisting hundreds of authors reach their goals. She is committed to producing professional, trade-quality books, earning her company a solid reputation in the book trade. In addition to her usual work within Quickfox Publishing, she conducts author consultations and publishing workshops. She has collaborated on two bestselling books, one of which was self-published. This is her third collaboration.
Irish-born Georgina Hatch is a multi-award-winning journalist whose career in publishing began when she was just 14 and became a youth correspondent for her community newspaper. Since then, she has gained extensive experi-ence in newspaper and radio journalism, as well as magazine and book publishing. Her résumé includes five years as Publishing Director at Struik Publishers (now Random House Struik) and a position as general manager of Independent Newspapers' property publishing division. Georgina particularly enjoys editorial consulting and coaching, as well as manuscript development assistance and evaluation. She runs her own editorial business, Write It Right. She also offers personal brand development and image consulting - successfully merging her two passions to help authors promote their brand and expertise through publishing. She now lives in Ireland with her husband, Bobby, but continues to consult with, and assist, South African authors. This is her second book.
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