Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Woll, Thomas

ISBN 10: 1613749732 / ISBN 13: 9781613749739

Published by Chicago Review Press, 2014

Signs of wear and consistent use. Seller Inventory # GICWV.1613749732.G

Synopsis:

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice.

About the Author: Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, among them vice president and general manager of the Professional and Trade Division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and as vice president and publisher of Rodale Press's book division. He lives in Katonah, New York. Dominique Raccah is the president and founder of Sourcebooks.

Bibliographic Details

Title: Publishing for Profit: Successful ...
Publisher: Chicago Review Press
Publication Date: 2014
Binding: Soft cover
Condition: good
Edition: 5th or later Edition