Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work
Language: English
Published by Ntc Business Books, 1993
- Softcover
- Used
Seller: Lexington Books Inc, Idaho Falls, ID, U.S.A.Lexington Books Inc
AbeBooks seller since February 10, 1999
Condition: Used - Very good
US$ 9.75
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Add to basketSeller Inventory # 099705
- Title
- Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work
- Author
- Burton, Philip Ward; Purvis, Scott C.
- Publisher
- Ntc Business Books
- Publication year
- 1993
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0844235148
- ISBN 13
- 9780844235141
- Item weight
- 18 ounces
Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective.
Based on actual examples, rather than theory, this updated ninth edition of the successful Which Ad Pulled Best? features interviews with leading advertising experts.
Here readers are given a rare inside view of the planning and ideas behind successful ad campaigns.
"Synopsis" may belong to another edition of this title.
From the Back Cover
-J. Scott Armstrong, Professor of Marketing & Author of Persuasive Advertising
The Wharton School, University of Pennsylvania
"WAPB is one of the most successful teaching tools I have ever used. Students always want to know what works. Asking them to choose which of two ads pulled best, then defend their choice, reliably leads to grounded, thoughtful discussion of basic principles, and stimulating in-class debates."
-Edward F. McQuarrie, Professor of Marketing
Leavey School of Business, Santa Clara University
"The most valuable part for me is the recall and persuasion data. Students are amazed that advertising can have 'numbers' associated with ads. When I query the class for their opinion as to which ad 'pulled best,' students are confident of their responses. Only the data can convince them otherwise."
-Jackie Kacen, Clinical Professor, Department of Marketing
C.T. Bauer College of Business, University of Houston
"About the title" may belong to another edition of this title.
Lexington Books Inc
Idaho Falls, ID, U.S.A.
AbeBooks seller since February 10, 1999
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