Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work
Language: English
Published by Ntc Pub Group, 1996
- Softcover
- Used
Seller: Solr Books, Lincolnwood, IL, U.S.A.Solr Books
AbeBooks seller since April 23, 2015
Condition: Used - Good
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- Title
- Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work
- Publisher
- Ntc Pub Group
- Publication year
- 1996
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0844233153
- ISBN 13
- 9780844233154
"Synopsis" may belong to another edition of this title.
From the Back Cover
-J. Scott Armstrong, Professor of Marketing & Author of Persuasive Advertising
The Wharton School, University of Pennsylvania
"WAPB is one of the most successful teaching tools I have ever used. Students always want to know what works. Asking them to choose which of two ads pulled best, then defend their choice, reliably leads to grounded, thoughtful discussion of basic principles, and stimulating in-class debates."
-Edward F. McQuarrie, Professor of Marketing
Leavey School of Business, Santa Clara University
"The most valuable part for me is the recall and persuasion data. Students are amazed that advertising can have 'numbers' associated with ads. When I query the class for their opinion as to which ad 'pulled best,' students are confident of their responses. Only the data can convince them otherwise."
-Jackie Kacen, Clinical Professor, Department of Marketing
C.T. Bauer College of Business, University of Houston
"About the title" may belong to another edition of this title.
Solr Books
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AbeBooks seller since April 23, 2015
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