Make It Punchy : How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets

Emma Stratton

270 ratings by Goodreads

Language: English

Published by Page Two Press, 2024

1774584085 / 9781774584088

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - Sell your tech (without getting technical).B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone's using the same tired lingo, how do you cut through the noise and show buyers your value You get punchy.In Make It Punchy, tech messaging expert Emma Stratton shows you how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers' minds to how it can solve their problems.This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step-from the first strategy session to writing to implementation. Emma leads you through exercises that help you understand your customers, engage your creativity, and get your team involved. She shows you how to break down your messaging into a clear, concise format that works for everything from a single product launch to a large-scale initiative.With Make It Punchy, you'll get proven techniques to share a simple, concise story about your tech solution with buyers-and finally stand out from the competition.…

Seller Inventory # 9781774584088

Title
Make It Punchy : How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets
Author
Emma Stratton
Publisher
Page Two Press
Publication year
2024
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1774584085
ISBN 13
9781774584088
Item weight
273 grams
Dimensions
203x133x13 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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