Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets
269 ratings by Goodreads
Language: English
Published by Page Two Press, 2024
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
5-star seller
AbeBooks seller since March 16, 2007
Softcover
Condition: Used - Very good
US$ 29.24
US$ 7.57 shipping
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Add to basketFree 30-day returns
Item description from seller
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR014233973
- Title
- Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets
- Author
- Stratton, Emma
- Publisher
- Page Two Press
- Publication year
- 2024
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1774584085
- ISBN 13
- 9781774584088
- Item weight
- 231 grams
Sell your tech (without getting technical).
B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.
In Make It Punchy, tech messaging expert Emma Stratton shows you how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers’ minds to how it can solve their problems.
This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step—from the first strategy session to writing to implementation. Emma leads you through exercises that help you understand your customers, engage your creativity, and get your team involved. She shows you how to break down your messaging into a clear, concise format that works for everything from a single product launch to a large-scale initiative.
With Make It Punchy, you’ll get proven techniques to share a simple, concise story about your tech solution with buyers—and finally stand out from the competition.
B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.
In Make It Punchy, tech messaging expert Emma Stratton shows you how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers’ minds to how it can solve their problems.
This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step—from the first strategy session to writing to implementation. Emma leads you through exercises that help you understand your customers, engage your creativity, and get your team involved. She shows you how to break down your messaging into a clear, concise format that works for everything from a single product launch to a large-scale initiative.
With Make It Punchy, you’ll get proven techniques to share a simple, concise story about your tech solution with buyers—and finally stand out from the competition.
"Synopsis" may belong to another edition of this title.
About the Author
Emma Stratton is a messaging expert and Founder of Punchy, a training and consulting firm that helps tech companies win hearts and minds through simple, human messaging. Since 2016, Emma has developed messaging strategies for leading companies like Loom, Outreach, Miro, and Uber. Marketers from around the world have trained with Emma to learn how to write punchy messaging, including teams at Salesforce, Atlassian, and Oracle. She lives in Portland, Oregon, with her husband and three kids.
"About the title" may belong to another edition of this title.
WorldofBooks
Goring-By-Sea, WS, United Kingdom
5-star seller
AbeBooks seller since March 16, 2007
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 12 business days | 5 to 9 business days |
|---|---|---|
| First item | US$ 7.57 | US$ 16.22 |
Payment methods
Store description
In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands:
- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.
Specialty
COOKERY, RECYCLE, CHARITY, USED BOOKS, MODERN, HISTORY, CHILDRENS, FICTION, CHEAP BOOKS, NON -FICTIONSeller's business information
World of Books Ltd
Mulberry House, Woods Way Trading Estate
Goring-By-Sea, United Kingdom BN12 4QY
Terms of sale
WorldofBooks.com fully embraces the AbeBooks terms and conditions and we will do
what we can to resolve any issues.
Shipping terms
Orders ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.