Synopsis
Pontefract combines years of experience and research on employee engagement, behavior and culture to create a work about the three crucial areas of purpose: personal, organizational and workplace role. If all three can come to fruition--if there is a positive interconnection between the three distinct definitions of purpose--the benefits should be felt by employees, teams, the organization, customers, and perhaps most importantly, society as a whole. We can refer to this balanced state as the "sweet spot." When one area is lacking or ignored the results range from disengagement, apathy, lack of growth and even bankruptcy.
The Purpose Effect is aimed at both leaders and employees who wish to achieve a purpose mindset on a personal level, for the organization where they are employed and in their role at work, too.
A business leader that is committed to purpose will create purpose for the organization. An employee that feels his/her personal sense of purpose is being fulfilled at work will be an invaluable asset to productivity and success. An organization centered on purpose will benefit every stakeholder, from employees to society in general. This "sweet spot" of purpose creates a reciprocal relationship between all three areas, and sits at the center of Pontefract's work.
About the Author
Dan Pontefract is the author of three books: OPEN TO THINK: Slow Down, Think Creatively, and Make Better Decisions (2018), THE PURPOSE EFFECT: Building Meaning in Yourself, Your Role and Your Organization (2016) and FLAT ARMY: Creating a Connected and Engaged Organization (2013). He is Chief Envisioner of TELUS Transformation Office; a future-of-work consulting group he founded in 2014 that helps organizations enhance their corporate culture, leadership, learning, work styles & collaboration practices. Dan is also an Adjunct Professor at the University of Victoria, Gustavson School of Business.
Previously, as Head of Learning & Collaboration at TELUS, Dan was responsible for the overarching learning, collaboration & leadership development strategy for the company. Dan championed the introduction of the TELUS Leadership Philosophy (TLP), an open and collaborative-based leadership framework for all TELUS team members. Between 2008 and 2015, employee engagement at TELUS soared from 53% to 87%.
His career is interwoven with both corporate and academic experience, coupled with an MBA, B.Ed and multiple industry certifications and accreditations. Dan is also a renowned speaker and has been invited to deliver over 200 external keynotes and presentations since 2009, including four TEDx Talks. In 2012 he appeared on the front cover of T+D Magazine and Chief Learning Officer Magazine. Dan also writes on Forbes, Harvard Business Review and The Huffington Post.
Dan and his wife, Denise, have three children (aka goats) and live in Victoria, Canada.
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