Purpose, Incorporated : Turning Cause into Your Competitive Advantage

Too many working professionals still subscribe to the old Milton-Friedman logic that “businesses' sole purpose is to generate profit for shareholders.” In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it. 

Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world.

You’ll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You’ll learn how to:

- win the war for talent

- create a compelling bond with customers

- motivate employees

- reduce attrition

- appease the regulators

- and create a positive buzz on social media

Purpose Incorporated is a “permission slip” to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.

John Wood is the founder of Room to Read and the author of Leaving Microsoft to Change the World. Named as one of the top ten business narratives of 2006 by Amazon and a top-ten nonfiction title by Hudson Books, the memoir was published in twenty-two languages. John was named by Goldman Sachs as one of the world's one hundred most intriguing entrepreneurs. He is a Henry Crown Fellow at the Aspen Institute and a Young Global Leader of the World Economic Forum, and he was awarded Microsoft's Alumni of the Year award by Bill and Melinda Gates. At the invitation of Bill Clinton, he served four terms on the advisory board of the Clinton Global Initiative. John lives in Hong Kong with his wife, Amy Powell. His hobbies include trail running, hiking, skiing, reading, and wine.

Amalia McGibbon works for Social Good & Goodwill at Facebook. She's also a freelance food and travel writer, an avid photographer, and the author of the Amazon bestseller The Choice Effect. She lives in San Francisco with her husband, Florian.