The Purpose Playbook: Design Your Life Around What Matters Most

Imagine waking every morning filled with clarity and excitement around what you do, create, and contribute. You don't have to quit your job and move to a deserted island to find your life purpose. That's the promise of The Purpose Playbook.

Alexandra Cole helps Fortune 500 brands better articulate and operate in alignment with their values. She now uses the same frameworks and principles to help individuals find fulfillment. Alexandra demystifies purpose by sharing relatable anecdotes, impactful exercises, and tactical advice on how to overcome common obstacles and take incremental steps to design your life around what matters most.

This no-nonsense guide will teach you how to:

• Identify and articulate your unique purpose
• Spend your time more intentionally
• Find career opportunities that allow you to make an impact and do what you love
• Get inspired when you feel stuck or stagnant
• Transform your money mindset to work for you instead of against you
• Develop routines that will infuse your every day with more purpose

When you stop settling, trust your intuition, and do the work, you will enjoy a more meaningful career, relationships, and lifestyle. It's time to stop living on autopilot and start living on purpose.

Alexandra Cole is the cofounder of Purpose Generation, a millennial insights and strategy firm that helps iconic Fortune 500 brands better understand and engage the next generation of consumers and talent. In 2016, Alexandra created the Find Your Purpose workshop to provide a practical, no-nonsense roadmap to living a more purpose-filled life. She has facilitated the workshop at businesses, schools, co-working spaces, and retreats across the world, and built a coaching practice around her methodology. Along the way, she discovered that what connects all generations-at work and beyond-is a deep desire to find more fulfillment in their every day.

Alexandra started her career at Bain & Company in New York. She was born in London, raised in the Netherlands, educated at Princeton University, and currently lives in Santa Barbara, California with her husband. She is insatiably curious when it comes to people and what motivates them. She is happiest when writing, engaged in good conversation, exploring new places, or on her yoga mat. Alexandra's work has appeared in the Huffington Post and on Forbes. The Purpose Playbook is her first book.