In Her Purpose: 40 Principles of Asian Women Redefining Success on Their Own Terms

Amongst us are real, powerful stories of inspiring women who offer impactful and compelling successes. These are true stories that give us hope, courage, and drive. In Her Purpose creators, Rose Buado and Jennifer Redondo-Marquez introduce you to 40 amazing stories of strong Asian women who are redefining success on their own terms. There is so much to learn from these women who came before us. Like these women, many of us struggle to find a career path, follow a life goal, and face different challenges, ups, and downs. Their stories give insights and share their personal journey of how they got to where they are now. They all took different paths ranging from fashion, medical, art, entertainment, education, and various industries. Each of these women has defied social and cultural conventions that have shaped our existence as we know it.

Rose Buado is a start-up mentor and success coach for high-performing women entrepreneurs. She has her B.A. in Communications Studies from California State University, Long Beach and is a Certified Professional Life Coach. She's held titles such as, Vice President of Media, Marketing Strategist and Ad Executive for diverse advertising firms within the Los Angeles and Orange County areas. Currently, she's the Co-Founder and Co-Author of In Her Purpose & CEO of RVNB, an artist management agency, managing popular Fil-Am a cappella group, The Filharmonic. Rose has also successfully established online businesses including educational platforms and traditional retail businesses. Having passion to serve and support the people around her, Rose has made it her mission to help other women build and grow their own business that empowers and excites them toward the personal and financial freedom they have always wanted.

Jennifer Redondo-Marquez is a versatile, detail oriented, and results-driven professional with a proven track record for achieving C-level alignment, operational excellence and executing strategic initiatives. Her career spans across industries, starting out in Accenture's Management Consulting group to spending the last decade working on Operations/Supply Chain and R&D/Hardware Engineering in Silicon Valley Tech. Jennifer's unique experience and passion for solving complex business problems have made her an expert at bridging the gap between strategy and execution, turning ideas into action and results. Jennifer was born and raised in southern California, but moved to the Bay Area to attend the University of California, Berkeley. She is also a graduate of the Riordan Fellows MBA Program at the University of California, Los Angeles Anderson School of Management. Since 2013, Jennifer has served on the Board of Directors for the Mommy and Me Cancer Foundation, a non-profit whose mission is to provide support to young mothers who are battling life-threatening cancer who also raise minor children. In addition, she serves as a mentor for college students at Howard University, UCLA Riordan College to Career Program, and the Filipino Americans in Silicon Valley Tech.