The Purpose of Purpose

Ron Tite

ISBN 10: 1774585804 / ISBN 13: 9781774585801

Published by Page Two Books, Inc., CA, 2025

About this Item

From the author of the bestselling Think Do Say, The Purpose of Purpose is an important exploration of what drives the growth mindset in your organisation, and how to harness it to transform your business.What is the point of corporate purpose? It isn't about saving the planet, fighting for rights, or showing the caring side of corporate. It's not about ESG, and it's not about DEandI. Purpose is the strategic heart of a business. It inspires and informs all of its actions and communications. When articulated perfectly, purpose helps create amazing experiences for clients, partners, and teams, and in its best form it's about growth.In The Purpose of Purpose renowned speaker, producer, and entrepreneur Ron Tite brings his expertise to the forefront, challenging conventional ideas about corporate purpose, and looking at why so many organisations get it wrong. With case studies from General Motors to Lego, Tite helps leaders understand, define, and implement purpose in a way that truly drives growth.

Seller Inventory # LU-9781774585801

Bibliographic Details

• Title: The Purpose of Purpose
• Publisher: Page Two Books, Inc., CA
• Publication Date: 2025
• Language: English
• ISBN 10: 1774585804
• ISBN 13: 9781774585801
• Binding: Hardback
• Condition: New
• Dimensions: 14.73W x 2.92H x 19.69D centimeters 14.73 centimeters width by 2.92 centimeters height by 19.69 centimeters depth
• Weight: 464 grams

About this title

Synopsis

GLOBE AND MAIL BESTSELLER
TORONTO STAR BESTSELLER

What’s the purpose of corporate purpose? It is simpler than you might think.

The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company―these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization’s purpose, the truth is, it is all about driving growth.

In The Purpose of Purpose, bestselling author and renowned creative advertising director Ron Tite shows how his powerful Think, Do, Say approach can be applied to growth―for individuals, for teams, and for your entire organization. In his warmly contrarian style, Tite challenges conventional thinking about corporate purpose. Using compelling case studies, from General Motors to Lego, Tite helps leaders implement a true and effective purpose. He shows you how to reimagine the strategic heart of your business in a way that will create amazing experiences for your clients, partners, and teams.

Aligning purpose with business strategy is the catalyst for unprecedented growth. Whether you are a leader seeking to inspire your team or a CEO aiming to redefine your organization’s direction, this book serves as your roadmap to success.

About the Author

Founder and Chief Strategy Officer of marketing agency Church+State and host and executive producer of the podcast The Coup, Ron Tite has been an award-winning creative director for some of the world’s most respected brands. He co-authored Everyone’s an Artist (or At Least They Should Be), wrote Think Do Say, wrote the stage play The Canadian Baby Bonus, has written for television, penned a children’s book, and hosted the award-winning comedy show Monkey Toast. Ron speaks on creativity, innovation, and corporate strategy to leading organizations all over the world.