In Pursuit of Principle and Profit

Featuring interviews with business leaders who follow ethical standards and stories of their little-known companies, a comprehensive look at contemporary business ethics shows how social responsibility can lead to higher profits. Reprint.

Reder successfully argues that profitability and social responsibility are not only compatible but that social responsibility is a prerequisite for profitability in the long term. He addresses recruiting, hiring, and promoting for diversity; developing policies supportive of families and women; rewarding employees; being environmentally responsible and fostering safety; providing leadership by example; and preparing business organizations for sustainability. The volume also explores how business leaders can help employees and lower-level managers and professionals find deeper personal fulfillment at work. The book's thesis and readability are greatly enhanced by its use of information from numerous interviews that come through as mini-case studies of such companies as Mazda, Reebok, Apple Computers, Lotus, AT&T, and 3M, as well as many other large and small companies. This book is recommended primarily for business leaders, members, and consultants who want clear examples of social responsibility; academics and advanced students should also find it useful. Joseph Leonard